Insights
Notes from the studios.
Practical writing on custom tools, growth fundamentals, and moving forward. Published when there is something worth saying.
Text messages are the highest-trust channel, which is why the rules are strict
Consent-based SMS marketing in plain language: what consent means, why business texting is registered, and why a compliant program beats a clever one.
A good guide removes steps, it does not add them
The philosophy behind The Forward Project's guides: clarity first, no pressure, and nothing designed to make the next step harder to take.
Original artwork is a legal position, not a style choice
Why My Merch Studio never prints logos and characters that belong to someone else, what artwork you own actually means, and why the rule protects the client more than the studio.
You do not need an app store to have an app
What a progressive web app is in owner language, when the app stores are still worth it, and how one codebase can ship to the web, the phone, and the store.
Your Google Business Profile is your real homepage
For a local business, the map pack is the first page most customers ever see. What actually moves it, and the three profile fields most owners leave empty.
Local marketing fundamentals: five things that still work
Before the next tactic, the basics. A field note from My Growth Studio on positioning, presence, proof, consistency, and follow-through for local companies.
Why small businesses need custom tools, and when they do not
Off-the-shelf software fits the average company. A studio note on recognizing the moment your business stops being average, and what to build first.