Insights · My Merch Studio
Original artwork is a legal position, not a style choice
Why My Merch Studio never prints logos and characters that belong to someone else, what artwork you own actually means, and why the rule protects the client more than the studio.
People sometimes assume the studio insists on original artwork because we like the look of it. We do like the look of it. But that is not why the rule exists. Original artwork is a legal position. It is the reason a shirt you order from us is yours to wear, give, and sell without a letter arriving later.
What the rule is
We print two kinds of artwork: work our designer draws for you, and work you already own. We do not reproduce logos, characters, mascots, lettering, or designs that belong to someone else, even when the request is small, even when it is for a family event, and even when everyone involved is a fan.
“Artwork you own” means something specific. You made it, or you paid someone to make it under an agreement that gives you the rights, or you hold a written license that allows it to be printed on merchandise. A screenshot is not ownership. A photo you took of a design is not ownership. Having bought a product that carries a design does not transfer the design to you.
Why the rule protects you more than us
When a piece is printed, the studio’s part is finished. The piece then goes out into the world with your name on it. It appears in photos at your event, on your team, in your shop, on your social accounts. If the artwork on it belongs to someone else, the person who is exposed is the one wearing it, selling it, or posting it. Rights holders enforce their marks against the visible party first. That is you, not the print shop.
The consequences are rarely dramatic and often expensive in quieter ways. A listing is removed. A social account receives a takedown and a strike. A local event is asked to stop selling. A club has to pull a run of shirts it already paid for. A business that used a borrowed character in its branding has to rebrand after the customers already know the old look. Original artwork closes every one of those doors before they open.
Why “everyone does it” is not a defense
Copyright and trademark protection do not disappear because a use is small, local, or well intentioned. They do not disappear because the design was changed slightly, because the colors were swapped, or because the words “inspired by” were added. Fan art of a character is still the character. A team’s logo with one line moved is still the team’s logo. The studio has no way to make those uses safe for you, and we will not pretend we can.
What we do instead
Tell us what you love about the thing you cannot use, and our designer will draw something that carries the same feeling and belongs entirely to you. A color palette, a mood, a bit of typography, a joke only your group understands: those are yours to keep. The result is usually better than the borrowed version, because it fits you rather than a franchise, and because nobody else can have it.
Every drawing starts from your description. You see the artwork before anything is printed, you ask for changes, and nothing is made until you approve it. When it is done, the original is yours. That is the position. Not a style, a promise.
The one-line version
We print original artwork and artwork you own. If you are unsure which category a design falls into, ask before you order. We would rather have the conversation now than have you find out later on someone else’s terms.